Marketing mix of bmw assignment

Key Product features in the marketing mix of BMW Luxury segment High Quality products Excellent brand pull Good service BMW has highly skilled people working for them in all areas, from mechanics to customer helpline staff. All are prompt and professional, and work hard to maintain the company’s image. BMW has manufacturing facilities in many different countries. In India, the manufacturing facility is in Achaean, and the facilities were opened in March 2007 and it produces the BMW series one, three, five and seven. This facility is capable of producing 11, 000 units per year, at maximum output.

The spare parts center is located in Iambi so that transport of these spare parts can be carried out swiftly. BMW has a dealers network for the sales of its automobiles. BMW does not go through automobile distributors, but directly appoints showroom dealers, because the investment is very high to assign a distributor and the margins are less for showrooms. Thus, BMW has its authorized showrooms and the cars are sold from showrooms to customers. However, for distribution of spare parts, BMW does have distributors and stockiest at strategic locations.