Mass media and its influence assignment

There are also corporations that use media to benefit companies that are owned outside of the media. For example: GE owns NBC. GE also owns GE healthcare. By allowing or releasing more exposure of health care needs to the public GE can increase revenue for GE Healthcare. “ The limited-effects theory argues that because people generally choose what to watch or read based on what they already believe, media exerts a negligible influence” (Cliff Notes, 2013). This theory suggests that people have their own mind and make their own decisions.

Choices are decided based on personal experience and prior knowledge. If the media only shows the public certain information, then this limits the publics choices. Also this theory came into existence in a time where media was not as dominant as it is today. Mass media is today’s major influence on society. This paper has taken a closer look at some solid points. At any given time there are millions of people watching T. V. Or on Faceable being exposed to the ideas and thoughts projected by the media. Advertisement has many techniques to persuade us into what we should purchase.