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Th40019E Aviation Travel Geography Assessment Answer

Question:

Many airlines are looking to expand flying operations after the global Covid pandemic. Your role as an aviation analyst is to identify a new, potential, profitable route that will fit into the company operation.

You have a choice between aircraft types, aircraft configurations and airports to operate into.

Careful consideration of the current global situation and geopolitical factors are required, along with what extra precautions and liabilities the airline could be exposed to.

Your report should be no longer than 1500 words and should include a word count.

Option 1: Short haul expansion out of London Gatwick (EGKK)

Your client airline operates a common fleet of single class Airbus aircraft comprising A319 / A320 / A321 / A320 Neo and A321 Neo. The company does not carry cargo at the present time.

They have been approved runway slots to start operations in May 2021.

Your job is to identify a route, currently not flown from London Gatwick that could help the company return to profitability.

Option 2: Long haul expansion out of Abu Dhabi (OMAA)

Your client airline operates a wide fleet of both Airbus and Boeing aircraft. They can be configured as 2/3 or 4 class aircraft depending on your analysis. Class choice is First / Business / Premium Economy / Economy. The company is also a large cargo operator.

When researching the new route, try to answer the following questions in your report:

  • Is the new route primarily for tourism, business or cargo?
  • Is the route sustainable all year round?
  • What operational factors may present a challenge on operating the route?
  • What is the optimum choice of aircraft for that chosen route?
  • What is the optimum frequency of service per day / week / month?
  • Are there any geo-political implications when operating this route?
  • Why have you identified this specific route as the most profitable?

You may use charts, tables and diagrams wherever appropriate to present information and evidence.

You may find it useful to read airline management books and journal articles. You are also strongly encouraged to use airline databases such as CAPA to research information about the route.  

You are to work alone in writing the report and all submissions must be individual. Remember to reference all information sources as applicable.

You must submit the assignment electronically using Blackboard.

You will be awarded marks according to the following breakdown:

Identification of strengths and business opportunities    
Identification of threats, operational risk and weaknesses
Depth of research, analysis and synthesis of information
Report presentation, structure, spelling, grammar and punctuation




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