Why this assessment
The modern Hospitality industry is changing rapidly, driven by external trends and broader market forces. Managers must be able to understand the nature of these changes and how they will reshape our industry. This requires the manager to scan the external world and industry practices continuously. This proactive approach means the hotel can remain competitive in a dynamic world.
Students will be asked to choose one hospitality property business (e.g. Hotels, restaurants) and two contemporary trends that are influencing the hospitality businesses industry globally (e.g. online travel agents, experience economy, asset management practices). By searching and citing recent industry and academic sources (2015/2019), you need to locate evidence and provide examples. Implications for hospitality operation should be discussed and highlighted.
Other information about this assessment
Your assessment report will be a 1000-word script and should be presented as follows:
Marking Criteria
Assessment 2
Assessment 2a: Voice recorded PowerPoint presentation / 15%
This assessment is for these students only: Melbourne - Hotel School; Sydney - Hotel School.
Why this assessment
Group assessment
Working in teams is a fundamental skill set in today’s business world. This group assignment examines how each member of a group contributes towards the completion of a group-based task, as well as the success of the group in addressing the task.
Task
This assignment task requires each group to create a Voice recorded PowerPoint presentation that creatively (and accurately) demonstrates how to perform a service process in a 4-star corporate hotel. This process must be a typical activity in an operational area of the Hotel. For instance, this could include the housekeeping service of a room, greeting and seating a guest in the restaurant, performing a guest check out etc. The process should have at least ten identifiable steps
The 10-minute Voice recorded PowerPoint presentation must address the following issues in its content.
a)The PowerPoint Voice recorded presentation must build context for the activity/process
b)The Voice recorded PowerPoint presentation must demonstrate the best practice process including clear identification of critical points in the process
c)Common mistakes must be highlighted
You will also need to prepare one-page participants handout to come with Voice recorded PowerPoint presentation, with the key points/issues of the presentation and the three most valuable lessons.
Other information about this assessment
The process you demonstrate in the PowerPoint/Voice recorded presentation needs to be a Best Practice approach to the activity based on your research of contemporary service delivery practice in Hotels. You need to provide these research references at the end of the presentation.
Duration – 10 minutes.10-15 slide.
Marking criteria
This portion of the assignment will be assessed against the following criteria:
See Assessment Details on MySCU for more instructions.
Assessment 2b: Instructors Manual (1500 Words) 25%
This assessment is for these students only: Melbourne - Hotel School; Sydney - Hotel School.
Why this assessment
Group assessment
Working in teams is a fundamental skill set in today’s business world. This group assignment examines how each member of a group contributes towards the completion of a group-based task, as well as the success of the group in addressing the task.
Task
This assignment requires each group to create an Instructors manual for the activity featured in the training video. This manual is intended to allow a supervisory level member of staff to carry out a successful training session with staff
The Instructors manual must include the following elements in its content
b.A discussion of the emotional and aesthetic labour and their importance in the service delivery process
c.A research-based discussion of the approach needed to instruct staff who will carry out this activity clearly
d.Identification of the common mistakes made in the performance of this activity
Other information about this assessment
As an academic activity, this manual must utilize contemporary research material in its development and provide full referencing of this material as per SCU referencing guidelines
Word Count – 1500 words
Marking criteria
This portion of the assignment will be assessed against the following criteria:
This assessment is for these students only: Melbourne - Hotel School; Sydney - Hotel School.
Why this assessment
New generations of business and leisure travellers are expecting a higher level of technological interaction in all areas of their lives. This expectation extends to hotels and service delivery. Modern managers need to understand how these expectations can be met without compromising the level of service they provide in their establishments
The General Manager of your 4.5-star Hotel on the Gold Coast has asked that you prepare a report relating to the introduction of technological enhancements into the service delivery processes in the hotel
You will need to research such enhancements and identify those areas of the hotel that would be suitable candidates. From these considerations, you will identify a particular operational area to focus on and propose a particular technological enhancement you believe will provide a benefit to the level of service provided by the hotel
You will need to focus on the following elements in preparing this report
Other Information about this assessment
The report will need to include an executive summary, title page, table of contents and full Harvard referencing as per the SCU referencing style. The word count (1500 words) does not include an executive summary or reference list.
Marking Criteria
This Report will be assessed against the following criteria:
See Assessment Details on MySCU for more instructions
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