Abundant and potential customer resources addition

"Becoming the leading symbol of belief in Vietnam on nutritional products and health for human life"

MISSION

Logo: Logo with VINAMILK name in capital letters imbued with national identity. As shown clearly the desire to mark the territory as well as make a difference on the international arena.

Using the outer oval as the equator region symbolizes that vinamilk will reach out to the world. Because the word vinamilk on the logo is completely in the blue color symbolizing the sky.

Distribution channel: Currently, Vinamilk uses a diverse distribution channel and an extremely large network, almost anywhere in Vietnam you can easily buy it. The first is the factory that applies advanced chain systems that can supply thousands of boxes of milk a day. Then go to supermarket centers (giant retailers), small groceries and ecommerce channels. All points of this distribution network can bring Vinamilk to the nearest possible consumer, covering all of Vietnam.

Co-branding: Joint venture with SABmiller Asia B.V to establish SABMiller Vietnam Joint Venture Co., Ltd. in August 2005. The first product of the Zorok brand was launched in early mid-2007.

The 1 million green tree fund for Vietnam also contributes to the buzz and environmental action of the Vietnamese people.

In general, in terms of media events, Vinamilk works very well and is very strong. They have a powerful team of mareting as well as strong financial resources, bringing sympathetic looks of Vietnamese consumers.

Labor Medal of Class III (1985, 2005), Class II (1991), Class I (1996)

Title of Labor Hero (2000)

4. Solution:
Vinamilk needs to expand its understanding to international consumers. Since fresh milk is very difficult to export, it is necessary to create a large consumer market and easily accept products from developing countries. Therefore, international nutritionists are the best spokesmen for Vinamilk. They are the ones who bring the best consumer message for Vinamilk.

At the same time, using tourism communication channels as a highlight to get closer to international customers, abundant and potential customer resources.