Advertising and promotional assignment
Advertising and promotional assignment
They can give the order on phone by calling their hotlist 1300-88-2525 and may have their pizza at their home within 30 minutes as per policy of Pizza Hut. Pizza hut have made many ways to position their products like; Advertisements in which they have differentiate their pizzas in quality. (Advertisements through newspaper, television, radio, and billboards) and their uniqueness, taste and varieties. Although the positioning statement is different from different countries but it has always hovered around its “ PIZZA”.
COMMUNICATION PROCESS Pizza Hut is known for putting unique ingredients in their pizza crust. Now, Pizza Hut is offering something different with their first time ever squirting pizza containing a burst of cheese and tangy sauce. The new Super Pan Pizza is a delight till the last bite. It is Pizza Hut’s signature Pan Pizza with a crust piped full or melted cheese and tangy Garlic Annapolis sauce. This pizza is topped with savory chicken chunks, chicken loaf, characterized pineapples and capsicums.
Next, a subhead consists of a few words or a short sentence and serves basically the same purpose as a headline to communicate key selling points or brand information quickly.. The subhead should reinforce the headline and stimulate a more complete reading of the entire ad. The Subhead in this advertisement “ Cheese & Garlic Annapolis sauce in the crust that’s crispy outside, fluffy inside! ” was reinforcing with the headline selling point which point out the main features of the product.
Lastly, the body copy is the textual component of an advertisement written to reinforce the headline and subhead, is compatible with and gains strength from the visual, and is interesting to the reader. From the bottom sentence of this advertisement is description the illustration in details of the ingredients made. Other than that, there are several principles of effective advertising such as repeated tastiness, simplicity and identifiable selling point with the ambition of visual image and illustration.
Generally speaking, illustrations with a focal point immediately recognizable by the reader are more likely to be noticed and comprehended- often this is brand itself, the brand logo or the brand package. The second factor is Color, it can be used to emphasize a brand feature or attract the reader’s attention to a particular part of an ad. Pizza Hut has choosing color printed for their advertisement with a reason that showing their advertisement in color can attract consumer’s eyes and increase their favorite of their brand image which Pizza Hut are majority in Red and Black.
In our opinion, this advertisement is successful and effective with systematic arrangement of the components of a printed copy, provided short but clear information, appropriate front size and attractive front’s color, effective printed advertisement size, and attractive illustration which is able to captured people’s attention to continue reading the advertisement. MIMIC MEDIA TOOLS Traditional media channels such as advertising on television, radio, and newspaper play an important role in developing a fully integrated marketing program. These media often reach a broad audience and thus can be relatively expensive.
Nowadays, many companies are transferring their business more to Internet based, because conducting business online is cheaper than having a physical location. Since the E-active marketing is so popular, Pizza Hut also expands their business to E-active marketing. E- commerce is one of the E-active marketing, and it selling goods and services on the Internet. From the Pizza Hut website, they are providing the online talon, shopping cart, payment System store locator customer reviews and feedback and so on. The E-commerce convenient their customer and increased their sales. Consumer can make their order online and having a delivery service.
Interactive marketing is the development of marketing programs that creates interplay between consumers and businesses rather than simply sending messages to potential customers. Two ways communication is needed for the involvement. Online advertising, brand spiraling blobs, online social networks, e-mail and viral marketing are the method for the marketers to communicate with the consumers. Pizza Hut trying to send the key messages or introduce their product to their consumer by advertises their product in the blobs, online social networks like Faceable, Twitter, and online advertisement.
Public relation involves the efforts and hard work of company to maintain their image in customer’s mind. By using public relations tools such as sponsorship can build positive minded among customer, this is cost efficient and can increase their sales indirectly. Organizations must need to spent money for those activities but sponsorship is normally cheaper than printed advertisement and broadcast advertisement. For example, Pizza Hut can sponsor their latest pizza product n certain events like orphanage, old folk’s home to create a good reputation and confidence towards the organization.