Advertising on children should be prohibited

Childhood is one of the psychological and physical processes that human beings go through in order to achieve maturity. Through this, it is evident that children are in the process of development. Therefore, using advertisements centered on children increases the tendency to convey wrong subliminal messages based on several issues.

Most of the misinterpretations conceived from advertising are often accredited to the tools utilized in advertising to popularize goods and services among children. One of the tools widely used is celebrity endorsements. For a long time, celebrities such as actors, musicians and cartoon characters have been utilized by firms in order to vouch for the commodities they plan to market. Such personalities have been utilized by companies as brand identity for the respective products in order to persuade children to purchase the products based on the products’ brand identity, which is associated with their favorite celebrities (Klein, 56). In addition, the celebrities that are revered as popular and significantly favored by children persuade the young ones to engage in insignificant buying of the endorsed products, which are often unsuitable for their ages. For example, if an advertisement based on an alcohol drink were to be endorsed by a child celebrity such as Miranda Cosgrove, children would misconstrue the advertisement, which advertises the beverage for a dissimilar target market, by craving to use the product with respect to its use by one of their favorite personalities. Furthermore, the advertisement, which has been designed specifically to appeal to an older age demographic, can easily persuade a younger age demographic based on the celebrity’s personality among the diverse age groups within the population (CAMY, 108).

Therefore, such authority can be carried out by formulating and implementing policies that advocate for regulation of the advertised content and in extreme cases, censorship based on advertisement. By implementing such policies, the negative effect of advertisements and exploitation of children is bound to reduce in grandeur. Works Cited Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. New York: Picador, 2000.

Print. Musemeche, Catherine. “ Ban on Advertising on Children Linked to lower Obesity Rates”.

Advertising: Opposing Viewpoints. Ed. Laura Egendorf. Farmington Hills: Greenhaven Press, 2006. 107-110.

Print.