Advertising creativity deconstruction exercise assignment

When the young man, parks in the principals spot and boldly lands a kiss on the prom queen without regard for the consequences, Dual further defines Its tag line of bravery. The core of the ad further exhibits the aspect of bravery. The young man boldly walks up to the prom queen ND passionately kisses her- disregarding the fact that her date is furiously walking towards him-leaving all of the students at prom astonished. He drives away In Is Dual with a black eye but that fails to diminish his happiness.

The ad is not trying to persuade the audience that, by driving an Dual you can accomplish whatever crazy logically to persuade them to buy an Audio if they want an experience. An experience that the car is willing to create for them. The young man was able to kiss the prom queen without any regard for the consequences because he knew that he had an Audio in his possession. This primes the audience for the tag line of the ad “ Bravery- it’s what defines us. ” It encourages the audience to be brave and make bold decisions.

This ad uses primary, secondary, and a few neutral colors all exploding out of a Coke bottle and in the middle is a woman’s happy smiling face. With an image such as this presented to a person, each element added to the picture exudes a sort of happy feeling which the consumer would want to feel. The happy face plays a part in drawing in a person by suggesting that the woman is smiling because the product is really good. The colors and the smile plays with a person’s emotional side by also making them want to smile and eel uplifted.

As a result many people would want to buy the product because of the feeling the ad bestows. It tells the consumer to Join their side, as if the product itself will add some sort of enrichment to their life, and how many other people are Joining consumers to buy and try the product because the coke way of life is better. The Coca-Cola ad presents the public with a strong highlight of primary, secondary, and a few neutral colors. In addition to the colors, they have a smiling woman in the middle and a line which reads “ live on the coke side of life”.