Marketing environment assignment

But he cannot have any control over the population characteristics, biz, age, income, marital status, occupation, education, etc. Moreover demographic structure is seldom static for long and changes in demographic composition often test the resiliency of a marketing firm. O Further these changes influence the behavior of consumers which, in turn, Will have a direct impact on the market place. Marketing firms will have to continuously measure the changes- quantitative as well as qualitative -?? that are taking place in the population structure. To avoid negative consequences brought on by active consumer groups a marketer must communicate with the consumers, anticipate problems, respond to complaints, and make sure that the firm operates properly. ; Socio cultural aspect socio cultural environment is another important component of the macro environment which includes culture, traditions, beliefs, value and lifestyles of the people in the given society. These elements decide to a large extent, what the people will consume and how they will buy. Culture is the combines result of factors like religion, language, education and upbringing. O There are also values and practices which constitute secondary cultural values. They are more vulnerable to change and can be molded and manipulated relatively more easily. Meaningful information on the consumption habit lifestyles and buying behaviors of the people can be obtained through a survey of socio cultural environment. Social class- it is basically determined by income, occupation, location of residence etc of its members.

Each class has its own standards in respect to lifestyle, behavior etc. They are known as class values or class norms changing position of women- the changing position of woman in the society is a case in point. In India the position of women especially in the growing middle class segment of the population is indeed changing fast. From the role of a simple housewife she is now being transformed into an educated employed member, sharing the responsibility of the home with the man.