Aircel marketing strategy assignment

Directional signages were also put up, as was a tree-like structure, with multiple Aircel branded boxes. Andee adds, “ I’ve never seen as many innovations on any other brand on such a consistent basis. The circle teams at Aircel have been pushing us to raise the bar on innovations. We are trying to create ‘ opportunities to chat’ and people are actually talking about them, so it’s been quite a success. ” For the record, the Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise of India — Maxis holds a majority stake of 74 per cent.

Aircel commenced operations in 1999 and has gained a foothold in 18 circles: Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu and Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra Pradesh, Karnataka, Delhi, UP (West), UP (East), Maharashtra and Goa and Mumbai. It has recently gained an allocation of additional spectrum by the Department of Telecom for 13 new circles across India. The company has over 20 million customers in the country.