Principles marketing mcdonalds case analysis assignment

Opportunities: The biggest opportunity could also be the revenue, although they are selling at a lower discounted price they may draw in enough seniors to turn a larger profit then having few customers. Bingo games could draw in even more people and it would make the customer and employee relationship stronger. With so many seniors ordering food and coming in it makes for fresh food that is not sitting for long periods of time, something many customers do not like. Threats: The restaurant will become overfilled with customers as more seniors are drawn to the attention that the restaurant is getting.

The concept of getting fast food would be at stake as the more people the slower the food is made and prepared. This would open the doors for competing chains in the area as they will stop there instead. There is also the chance that the seniors would abuse the discount and order extra food to take home with them or order and give to someone else when they leave. An Alternative solution could be to dismiss the discount senior meal, if they are coming in for the meal then you would weaken the crowd. If you keep the free coffee refills you might keep a percentage of the crowd based on the fact that they don’t go there for the food.