Marketing paper assignment

They intend to expand with franchisees around the world who see the business as a great business opportunity. The food concept at Sombrero is an Australian-Mexican fusion of food. Mexican style, but with an Australian fresh aspect with all the salads, salsas and the choice for he consumer on whether the food will be spicy of not. Food is sourced from Australia, other than the refried beans and Jalape?? os because sully is low in Australia. Furthermore, depending on supply, sometimes avocados are sourced from New Zealand. Sombrero moved towards selling vegan option in 2012.

The healthy alternatives appeal – Master franchiser of South Australia and Northern Territory, Chris Scott, feels that healthy food appeals particularly to students and health workers. Similarly, Prince and Cook see the benefit in making Sombrero available to university students. After lecturing at a university, they saw the need for healthy food, stating: We saw it as a natural fit. We’re not solely targeting universities but university students love the socially responsible aspect of our food’ (humanitarians. Com. AU).

The Foundation works with the country’s government to build facilities and train teachers on how to use these facilities. He is also seeking to have 100 schools trained by the end of 2014. The focus on good business and philanthropy has resulted in DRP Prince being awarded the 2012 ACT Young Australian of the Year Award, in addition to numerous entrepreneurial awards. Prince learnt early on that problems were not always about profit, but also related to inequalities with education or healthcare.

He explains, ‘ l think I find myself as an entrepreneur who is not bent on profits only. His focus on giving could also be born from his background. Prince’s parents got ahead in life after receiving a free education and Prince’s mother now has five universities degrees. As a result, Prince is a big advocate for education in both developed and developing countries, motivating him to give something back to society. Stuart Cook believes that Sombrero demonstrates true passion for corporate social responsibility.