Journalfor business marketing assignment

The business to business implications are greater for the NFG than any other league, and this is exemplified in the insane cost for a 30 second ad spot during the super bowl. Additionally, as the article states, business’s have weekly partnerships set up with the NFG so they can be part of the game for the entire season (“ Feted Air and Ground Players of The Week”). A competitive analysis for Feted would show that their customers, whether they are business or consumer customers, can be reached through NFG advertising.

Article Review 2 Publication: Journal of Marketing Title: “ Don’t Think Twice, It’s All Right: Music Piracy and Pricing in a DRUM-Free Environment” Authors: RAJAH K. SINAI, FERNANDO S. MOCHA, & COOLING SALESMAN Link: http://tiny. C/Brush (click on the View This Content link) This article investigates the impact of Digital Rights Management (DRUM) on the digital music download industry. DRUM is a method of limiting a user’s ability to copy and distribute downloaded music content. The Recording Industry Association of America (ARIA) claims that their recent loss in revenue is due to illegal downloads of copyrighted content, or piracy.

Of course there are many other factors involved as this is a hugely complex situation, but TOYOTA dealers are standing behind the company and they are able to coordinate a large recall efficiently (considering the circumstances and bad PR). This type of dealer commitment is bred by trust and fairness that TOYOTA employs when interacting with their dealer network. Additionally to trust and fairness, the influence of power completes the carmaker-dealer relationship. An authoritative stance is necessary and useful at times to gain compliance from dealers.