Key elements to develop marketing strategies for energy assignment

If the deciders do not agree with this purchase request, it will be declined straight away. The gatekeepers (purchasing division) control purchasing process. The procedure starts from collecting relevant and important information about WET technology. Then, circulates this information to the related divisions. Finally, once the decision is dad, the gatekeepers to process payment to the company. (2) What are some of the key elements PEPS should have in developing its strategies to market WET to prospective utility buyers?

As we know that a WET plant produces far less pollution than comparable fossil – fuel plants. The proposed energy strategy draws on Sustainable development chic sustaining finite resources necessary to provide for the needs of future generations of life. Three critical issues soon emerge : 1 . The environment and pollution, 2. Jobs and economic development, and 3. Buying interest of utilities. A mix of market forces and exultation should be “ to ensure safe, reliable, environmentally sound and universally available energy services”.

Also, WET plant produces relatively low SIS, KNOX, Ash and when fuel by a renewable tree crop, it releases no net CO into the atmospheres. 2. Jobs and other economic benefits WET plant only uses unstable hardwoods, which are not wanted by other forest product firms. Those fast growing energy trees will be raised on plantations which can be harvested as often as every five to six years; therefore, adding agricultural and transportation Jobs. In addition, having a plant producing electricity in the community will also increase local employment. Lower cost of productions which might be beneficial for industrial, commercial and residential users. (b) On the other hand, there are some potential “ show stoppers” for WET technology that can prevent it from being commercialese and becoming a reality. The ability of WET technology to provide a vast and inexhaustible electricity supply. A. The demand for electricity consumption nowadays is very high. Generating electricity from woods may not be efficient to supply the demand of industrial, commercial and residential users. B. Would there be enough tress to produce sufficient electricity and land available for plantations?

If growing tress require five or six years, the company will have to make a plan for the middle stage after hardwoods and waste woods are utilized during the first stage. 2. In the sense of large – scale use, the cost of building a retrofitted or new WET power plant could potentially be expensive. If the company cannot absorb this construction cost, the project might not be commercialese. 3. There might be some other alternatives for electricity production, which provides similar or better benefits as well as being more reliable than WET technology.