And collecting and evaluating marketing campaign results

FACULTY OF INFORMATION MANAGEMENT

PREPARED FOR:
MADAM MAZWANI AYU BINTI MAZLAN

SUBMISSION DATE: JUNE 23, 2021

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CONTENT

1.0 INTRODUCTION ..... . ............ ........ ............... ..... ............ ..... .... ........... 1

2.0 CHOSEN ELEMENT EXPLANATION ....................... ............ ..... ....... ....

2.5 The importance of digital communication ............................ ................ 5-6

2.6 The impact of digital communication ..................................... . ............. 7

Social Media Ethics: Digital Citizenship

By:
AN NISA' NURSYIFA' BT SHAHARUDDIN (20211106473) NOR ASYIKIN BINTI ABDUL RAHIM (2021106587)
SITI ALINA NATASA BINTI MOSSANIF (2021121373) SITI HAJAR BINTI MD NASIR (2021127861)

Digital communication is a way to always keep in touch with people around us without actually have to meet physically. Digital communication needs an organisation's online communication efforts. The organisation used should have a wide range of online channels to use in various forms of communication. They also need a digital marketing professional to keep the focus on the benefits of this technology. They would be able to assist in making a profit and advantages for them. Digital communication professionals are also responsible for everything in creating a form that could attract users' attention.

2.1 Career Paths in Digital Communication

1. Digital Advertising

These jobs entail putting different marketing strategies to the test, analysing and interpreting data, and collecting and evaluating marketing campaign results.

4. Search Engine Optimisation (SEO)

adding more attractive features to attract more people to download social media apps. They could also serve as community managers, listening to and consistently responding to social media users with their brand identity.

2.2 ADVANTAGES OF DIGITAL COMMUNICATION

communication. Currently, there are many cases of theft of confidential information, system hacking, data loss, and more. Therefore, digital communications have used encryption and decryption algorithms to maintain the security of user data.

Lastly, signal regeneration is also one of the benefits of digital communication. In response to user demand, it can reproduce various signals processed in digital communication channels into their original input form.

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Lastly, it brings bad influence, especially among young people. For example, start speaking a rude and disrespectful language to older people. It can cause a person's relationship to become tense, such as family ties, friendships, etc.

proposed a "Galactic Network" of interconnected computers that could communicate with one another. The concept of the Internet was conceived. Email over networks was first introduced in the 1970s and has since become one of the most popular forms of digital communication, both on the Internet and within private networks. The packet conversion protocol has matured, and the speed has increased. In 1980, the first computer virus hit the global computer network.

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5.Television

Modern television systems are digital, including broadcast signals and cable. Any television service that is HD resolution or above is typically digital.

2.5 THE IMPORTANCE OF DIGITAL COMMUNICATION

2. Digital Communication Enables Face To Face Communication Across Time, Space And Culture

Digital communication enables face to face communication across time, space and culture. In this sense, digital is the closest we can get to mimicking the salient features of interpersonal communication that are often considered as key to building trust and facilitating effective communication.

communication participants can share ideas, collaborate, and interact in joint action with like-minded peers.

5.Data communication is cost-effective

2.6 THE IMPACT OF DIGITAL COMMUNICATION

The widespread use of data communication prevents people from developing interpersonal skills and having meaningful relationships with others for four key reasons. First, those that use digital media now not exchange critical social interactions or develop the solid friendships and personal relationships that face to face conversations offer. Second, data communication encourages people, especially younger people, to use hasty or abbreviated language patterns, which prevents them from using or developing essential language skills. Third, people have a bent to lose their rationality and become unfriendly after they use data communication. Fourth, learning environments that are reduced exclusively to digital interfaces don't provide children with the face-to-face interactions needed to develop necessary non-verbal social skills.

We also plan to make a screen recorder to show how we use the digital communication platform by using WhatsApp.

In this video, any information and knowledge about digital communication will be shown on this video. The process of creating a video from concept to completion consists of three phases. Phase one is where all the planning and coordination happens. Phase two is when you capture all the elements in your final video. Lastly, all the details get edited together and combined to create the last video.

Digital Communication. (n.d.). Simplicable. Retrieved June 7, 2021, from

Leslie, D. (2019, January 25). What is Digital Communication & Why Are Skilled Professionals in Such High Demand? Retrieved June 9, 2021, from

Top 5 Advantages of Digital Communication System (n.d.). Mannparyo. Retrieved June 9, 2021, from

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