And consumer protection laws they apply under the competition and consumer act
| TIME | CONTENT | RESOURCE |
|---|---|---|
| 1 min | What is digital marketing? | Slide from Presentation Person responsible: |
| 1 min | Why are people going online? | |
| 1 min | Benefits of digital marketing? | |
| 2 mins |  What does digital marketing
consist of? |
|
| 2 mins | How digital marketing evolved? | |
| 1 min | Search engine optimization (SEO) | |
| 1 min | Pay per click (PPC) | |
| 1 min | Social media marketing (SMM) | |
| 1 min |  Digital marketing
measurement |
|
| 2 mins |  Call for questions |
|
| 2 mins |  Ask for comments |
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