And effectivelyfective the intended meaning

3013.1.3 : Evaluating Feasibility and Profitability
The graduate evaluates the feasibility and profitability of new products and services within the organization.

3013.1.4 : Marketing Strategy
The graduate designs a strategic marketing plan for a new product or service.

Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare

WGU Performance Assessment https://tasks.wgu.edu/student/001283956/course/19820010/task/2292/ove...

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.

2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.

4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’position within the overall market strategy of the global marketplace.

a. Identify costs associated with developing and launching the new products and/or services. b. Evaluate consumer acceptance of the price set for the new products and/or services.

i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.

B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

A1:NEW PRODUCTS AND/OR SERVICES

NOT EVIDENT
		The 2 new products and/or ser-
vices are not identified.
vices are not identified.

A1A:METHODS


	COMPETENCE	The provided discussion in-
	The provided discussion in-
	cludes 3 different methods.
fundamentally unacceptable.	The discussion is poorly rea-	sufficiently supported.

dence.

WGU Performance Assessment not include 1 competitive ad-vantage that the company will gain or the explanation is fun-damentally unacceptable.

		cludes 1 competitive advantage
	cludes 1 competitive advantage
	that the company will gain. The

	(lacks detail on how the com-	pany will gain the competitive
	pany will gain the competitive

A1C:INHERENT RISKS

NOT EVIDENT
		The provided discussion in-
cludes fewer than 2 inherent	The provided discussion in-

launch. The discussion does not	ated with the launch and how	minimize the identified risks.

	The discussion is poorly rea-	and sufficiently supported.

dence.

or lacks sufficient evidence.

A2A:CRM INFORMATION

NOT EVIDENT
An explanation of how the in-
formation generated by the	The provided explanation is in-	complete (provides detail on

	the information generated by	by the CRM software will be
tices and track sales in a global	the CRM system will be used),	used), clear, and appropriate.
		used), clear, and appropriate.

WGU Performance Assessment https://tasks.wgu.edu/student/001283956/course/19820010/task/2292/ove...

A3:DISTRIBUTION CHANNEL

cient evidence.

or lacks sufficient evidence.

	APPROACHING	COMPETENT
		The provided analysis of how
		the global supply chain may af-
product or service is not pro-		fect the product or service is
vided or the analysis is funda-		sufficient. The analysis is well
		reasoned and sufficiently sup-
	poorly reasoned or lacks suffi-

	APPROACHING	COMPETENT
A discussion of a major pricing		The provided discussion of a
strategy is not provided or the	The provided discussion of a
		cient. The discussion is well rea-
acceptable.
acceptable.

A4A:COSTS ASSOCIATED WITH DEVELOPMENT AND LAUNCH

NOT EVIDENT


An evaluation of consumer ac-	COMPETENCE	The provided evaluation of con-
	The provided evaluation of
		The evaluation is well reasoned
acceptable.

dence.

reasoned or lacks sufficient evi-

A5:PROMOTIONAL STRATEGY

NOT EVIDENT
		The provided discussion of the
strategy is not provided or the	The provided discussion of the	promotional strategy is suffi-

	cient. The discussion is poorly	soned and sufficiently sup-

	APPROACHING	COMPETENT
The discussion does not iden-		The discussion appropriately
tify 2 mass media and 2 social		identifies 2 mass media and 2
	propriately identifies 2 mass

nels.

A5AI:JUSTIFICATION OF MEDIA CHANNELS

NOT EVIDENT
		The provided justification of
channels were chosen is not	The provided justification of	why the media channels were
provided or the justification is
		cation is well reasoned and suf-
	fication is poorly reasoned or

		COMPETENT
A discussion of 2 sales promo-	COMPETENCE	The provided discussion of 2
	The provided discussion of 2
		ficient. The discussion is well
unacceptable.	sufficient. The discussion is	reasoned and sufficiently sup-
unacceptable.

curate.


Content is unstructured, is dis-	COMPETENCE	Content reflects attention to
jointed, or contains pervasive	Content is poorly organized, is
errors in mechanics, usage, or
	errors in mechanics, usage, or	in the task or chosen by the can-

	Terminology is misused or inef-	is used correctly, and effectively


WGU Performance Assessment

tion and understanding.