Trader joes marketing mix assignment

The ads are low key and, without any music, one of their store employees tells a story about one or two of their products in a minute. Trader Joe’s does not advertise in TV or newspapers. Except for the announcement of a new store opening, Trader Joe’s is more likely to be seen making news in its response to environmental and social issues than advertising in mainstream media. Where they shine in terms of promotion is in their public relations both in their commitment to health, social ethics and the environment, and in their dedication to the customer.

The store responds to the concerns of its customers, for example the website currently reassures that none of their seafood comes from suppliers involved in seal hunting, and in response to customer concerns it, for example, and eliminated foods with genetically modified ingredients, trans fats, artificial colors, flavors or preservatives, and only carries eggs from cage-free hens2. However, their most effective form of promotion is their focus on giving the customer a positive shopping experience.

The store also offers samples every day at all hours, and employees will open up products for any customer curious about sampling any of their products before taking it home. Even at the check out counters, the sound of the scanners is imperceptible as the cashier unloads your cart and bags your purchase for you. References: 1. Mallinger, M. and G. Rossy. 2007. The Trader Joe’s Experience. Graziadio Business Report, 10(2). http://gbr. pepperdine. edu/072/tj. html 2. Trader Joe’s. http://www. traderjoes. com