Marketing environment forces assignment

The second environmental force is the customers. The company will have to look at the five different customer markets and become familiar with their characteristics in order to be able to successful sell their products. The five markets that make up the customer force are consumer market, business market, reseller markets, government markets, and international markets (Armstrong & Kettle, 2009, Peg. 67). The consumer market is made up of customers that buy products for their personal use.

The business markets buy goods to be able to use in their own production processes where reseller markets purchase goods and then sell those items forward to consumers at a higher price in order to make a profit. An example of a reseller is Wall-Mart stores. The government market will purchase goods that they will use in the line of their work. For example police departments will purchase the bullet proof vests made by American Body Armor to use while carrying out their duties. The last market is international.