And justifies your decisions products features
Video
CW2 - 50%: individually, critically evaluate one model used in CW1 and demonstrate what you have learnt through reflection
would be the best to enter, but these could be on a sub
-national (eg city/state), national and/or regional basis.
Research appropriate markets (eg size, growth, customers etc)
Research countries/regions (eg finance, culture, ease etc)
Demonstrate what marketing mix you would use and how you would implement these, inc any necessary product changes
Explain your reasoning & justify all decisions
You will need to produce a 1,500 word report (+/- 10% words) which contains both your critical evaluations and your module reflections.
The organisation (Tails.com) and any associated products and/or services concerned will be given and discussed in due course.
Submission for CW1 (video) via Course Resources portal
and for CW2 (report) via TurnitIn.
Work individually or in small groups to develop an
international market entry strategy for an organisation
IMPORTANT - you need to use your formative feedback
from all sources to review and improve your work
Target country 1: France
Target country 2: Mexico
OR
Home country: Norway
If you only had the resources to expand to one of these two target countries, and based only on the cultural implications from part 1., which one of these countries would you choose and why?
3.
This task is asking you to take action! And it is a formative exercise for your CW1. A summarised, collective feedback will be provided by your lecturer in Week 5.