Design and implementation of online marketing assignment

S) as “ a system consisting of the network of all communication channels used within an organization, and includes software and hardware”. It may also be defined as “ a system that collects and processes data (information) and provides it to mangers at all levels that use it for decision making, planning, program implementation and control. Marketing deals with customers more than any other business function, where building customer relationship based on customer value and satisfaction is the heart of modern marketing (Armstrong and Kettle, 2010).

Marketing is defined as -?? the process of creating, distributing, promoting, and selling the goods, services, and ideas to facilitate satisfying exchange relationship with customers in a dynamic environment] (Pride And Farrell, 2003). According to Kettle and Keller (2009), financial success depend on marketing ability, since finance operations, accounting and other functions will not really matter if here is no demand for the company’s products and services. Moreover, the competition is increasing day by day in the very fast growing global marketing, and marketing is affected by internal and external environment forces (Tate and Alas, 2009).

This extensive and persuasive advertising of companies and their products on the computer Internet has a great impact on widening of the market that greatly leads to development of the advertising companies. Another reason why the advent of computers has made greater impact on society is that, it can store huge amounts of data in very small space and stored information is also very easy to organize, manipulate and retrieve as compared to other electronic devices and which eases commerce.

Compared to other electronic devices computers are greatly preferred for their speed; they are extremely fast. They may carry out millions of calculations per second, which eases the work of accountants and auditors. This has stimulated the business environment today. Computers are known to be so accurate that they hardly make any mistakes if correctly used. In fact they are capable of detecting and correcting any mistakes made, hence if a computer is given the right information it will always produce the right output. This introduces the computer jargon garbage in garbage out.