The history of music in advertising assignment

They played the Jingle on the radio and within days they noticed that their brand was becoming popular throughout Minnesota. Then, they released this Jingle nationally and the sales sky rocketed up. As a result, Whites is sold all throughout the U. S. Today after 80 years with the great help of their Jingle. (Faulkner) During the sass, advertisers found country music to be a popular genre that would get people’s attention. Many The History of Music in Advertising By masterstroke jingles made for products are: “ Alkali-Seltzer, Black Draught (laxative), Wine of Card (for “ women’s complaints”)” (McAllen and Porringer).

Great opportunities were open for country musicians because radio stations were looking for them to play on the audio. Many companies hired musicians and their role was to create and play Jingles about their products. Some musicians that were hired during the sass were Bob Willis and his fiddle trio. Their Job was to create Jingles to advertise Light Crust Flour on JEFF radio in Fort Worth, Texas. Radio Jingles soon became so popular that radio stations started deceiving people by saying these popular artists were playing live on the radio when they only pretended and played the recording.

The yards of a song or a Jingle are very important in an ad because it can have an impacting message that will have the consumers’ attention. This can have the consumer repeating that message to others without even having the ad visibly in front of you. In the article, Huron states “ national brand advertisers tend to favor poetic appeals over logical appeals” (Huron). The reason for this is that music fits the product, most of the time, is weaker than a message that it poetic. The music can help amplify these lyrics with emotion or setting.

The targeting aspect of music in advertisements is that advertisers have to find a Jingle that fits with the targeted consumer. This is based on what type of music different age groups like and what is appropriate to play in the ad. This requires research that the advertising team must consider very seriously. For instance, there is music that kids like in a toy commercial and music that must properly fit in a commercial about a retirement home. Music is indeed very important for ads on television and radio. It’s a great way to draw consumer’s attention and feelings on an ad.