International marketing case study nestle assignment

Although costly, having a department dedicated to Investigating potential future issues, especially humanitarian ones, allows a company to stop problems before they start. They also deed to put protocols In place to quickly and seriously handle a problem Like this In the future should It occur. Lastly, before entering a new market research must be done better. Learning about the local culture months before a product is launched means that there is time for education before goods are sold if that is needed.

Based on some of the definitions in Chapter 5, I would have to say that Nestle acted in an unethical way, albeit not completely intentionally. Some of the unethical parts of their actions include having untrained sales staff selling the products, free sample striation in poor areas where there is almost a 100 percent certainty they will be used, marketing to people who have little education and therefore are unqualified to give the product to the baby safely and finally having the product become associated with a healthier alternative to traditional breast feeding. . With the recent HIVE epidemic I think the advice to give Nestle Is simple. Keep supporting breast feeding and other programs that show good will towards third world countries.