Virtual marketing, its sources of technology assignment

But websites became dynamic; there data get updated more frequently. Then came the modern Idea of “ key word(s), (marketing. Com, 2010). Militantly the key word search was random, meaning as soon as user typed the word, search engine use to present a list of all the websites that had those words. Later came the idea of search engine optimization. Every website wanted its name to appear on top of search results. One method was to pay the search engine, and the other was to use the search engine optimization per the user interest. Logs are maintained for each user, often in his/her own computer, known as “ cookies”.

These cookies keep the session details saved in the hard disk. Next time the user login, it automatically recognizes that user and shows the relevant material. One example is of eBay. When a customer shops on a website, data is continually processed and saved, and when the next time the consumer comes, suggestions of related item are displayed, increasing the chance of purchase. Electronic markets are also considered a part of virtual marketing. Electronic mall is term used for a site which provides access to electronic markets related to different categories.

In 1982, the internet as we know today, came into being. But it was not open for commercial use at that time. Connections were given to educational and research institutes. Internet Service Providers (Sips) began appearing in the late sass. Finally, APPARENT was decommissioned in sass and internet became available for public use in 1995. The centralization of internet technology and smaller and faster computers running brought revolution and gave birth to the virtual world. Virtual marketing is one application of these enabled promotional material gained acceptance very soon.

However, initially between, 1984-1988, there was resistance in Europe for widespread use of the internet, and the only networks (intranet) of CERN remained cut off from the big stream of internet. Later around early sass its access on widespread became possible in Europe. (Seal, 1995) The internet technology started from North America and spread globally. Internet began to spread in around the globe; however, heir connectivity with each other was too expensive to form. Push strategy was used for the use IP protocols and unified systems for the connectivity among different networks. Internet History in Asia, 2005). The form of Virtual marketing includes, Display Advertising, Search Engine marketing (SEEM), Search Engine Optimization (SEE), Social Media Marketing, Email Marketing, Referral Marketing, Affiliate Marketing and Content Marketing. Companies use Display Advertising, which is placing ads or Banner (in digital form) on a third party website for promotional reasons. It is one of the reasons Google survived in early days. Google wanted revenue, and the idea of placing ads came Just at the right time.

Conclusion Despite all these threats to security and privacy, the idea of virtual marketing has needs of customers. Identifying the needs involves understanding the behavior of individuals and in groups. It involves the application of scientific research methods to understand the behavior and attitudes. Internet combined with computer technology has made it easier to do that on this large scale. Virtual Marketing and Virtual companies give flexibility of low cost and 24 hours availability, but it also increases chances of fraud and scam.

Regulatory authorities also issue licenses to these websites to carry on their activities. The technology is changing very rapidly, reducing the cost of it, and expanding the limits. The usage of internet and computer, articulacy virtual advertising which was not very suitable for some businesses earlier, is now enjoying the freedom of universal suitability.