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And the remaining columns contain the number pairs each type jeans sold

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  1. Bank Direct Marketing Cluster Analysis

  1. Determine whether the model roles and measurement levels assigned to the variables are appropriate.

  2. Examine the distribution of the values of these variables:

  • age

  • campaign

  • previous

  • campaign

  • previous

  • duration

  • day

  • previous

  1. Drag a Transform Variables node onto the diagram and connect it to the Input Data source.

  2. Apply a log transformation to the following variables:

  1. Change Maximum Number of Clusters to 6.

  2. Change Use for all the variables to No, except for these:

  • campaign

  1. Run the Cluster node and view the plot of cluster proximities (View Cluster Distance Plot).

  2. Run the Segment Profile node.

  3. Inspect the profile results.

Answers:

c. Examine the distribution of the variables.

    1. Drag the DUNGAREE data source to the diagram workspace.

    2. Add a Cluster node to the diagram workspace and connect the Input Data node to it.

    3. Use the Segment Profile node to summarize the nature of the clusters.

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