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Appendix 1 - word count requirement and word limit penalties

Module Leader:

Kris Woods

Submission Date: By 00:00 on Day Date Month Year

K2 Assess the drivers and factors affecting the choice of marketing strategies.

K3 Evaluate appropriate models and techniques that aid the strategic marketing process.

Assignment Brief:

Your task is to identify an organisation (producer and/or brand owner), that is involved in the marketing of chocolate bars and prepare an individual report of 3,000 words (please see appendix 1 for further details) to grow the business in your home country.

The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both parts.

  • An identification of the brand’s key competitors and exploration of how they gain competitive advantage.

[Weighting - 60%]

Part 2

  • Promotion techniques

  • Location & Physical environment (Place)

  • Apply appropriate theory and models to examine the organisation and their marketplace using suitable academic articles and texts.

  • Submit as a formal business report using appropriate headings.

Assignment Structure:

The below is a suggested structure you may wish to follow for this report:

  • Title page

  • Table of contents

Part 2

  • Marketing strategy analysis:

  • Product rationale and explanation

  • Conclusion

  • Appendix 1 – Organisational Summary

Appendix 1 - Word count requirement and word limit penalties

  • The word count for this assignment is 3,000 with a leniency of 10% (+/-) i.e. a maximum word count of 3,300 and a minimum of 2,700 (it is strongly advised you do not use this lower threshold).

Appendix 2 - PLAGIARISM/INFRINGEMENT STATEMENT

This is an INDIVIDUAL piece of work - If there is evidence that the work is not wholly attributable to you, the University's policy on 'Cheating, Collusion and Plagiarism' will be applied

Grade

Relevance

Presentation

Reference to Literature

qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is

expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument,

excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and

there may be some evidence of originality

expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of

argument, interpretation or discourse.

May contain some

Well written, with

clear and orderly

logically structured, using

of the assessment

relevant material,

showing a clear

argument and/or

theoretical mode(s)

formulate an

material. Uses a range of

issues therein

Adequate

Some analytical

50 –

address the

written, with only

which includes some

may suffer loss of focus

position only in broad

description, or to

and consistency, with

intermittent

narrative, which

from this in less

evidence of an

including a substantive

focused passages

amount beyond library

significance

40 –

Some correlation

A simple basic style

Some up-to-date and/or

evident, but mainly

view starting to be

narrative, with

supported by assertion

addressing a

little evidence of

but there are

limited range of

instances of

material

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