Appendix 1 - word count requirement and word limit penalties

Module Leader:

Kris Woods

Submission Date: By 00:00 on Day Date Month Year

K2 Assess the drivers and factors affecting the choice of marketing strategies.

K3 Evaluate appropriate models and techniques that aid the strategic marketing process.

Assignment Brief:

Your task is to identify an organisation (producer and/or brand owner), that is involved in the marketing of chocolate bars and prepare an individual report of 3,000 words (please see appendix 1 for further details) to grow the business in your home country.

The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both parts.

An identification of the brand’s key competitors and exploration of how they gain competitive advantage.

[Weighting - 60%]

Part 2

Promotion techniques
Location & Physical environment (Place)

Apply appropriate theory and models to examine the organisation and their marketplace using suitable academic articles and texts.
Submit as a formal business report using appropriate headings.

Assignment Structure:

The below is a suggested structure you may wish to follow for this report:

Title page
Table of contents

Part 2

Marketing strategy analysis:

Product rationale and explanation

Conclusion
Appendix 1 – Organisational Summary

Appendix 1 - Word count requirement and word limit penalties

The word count for this assignment is 3,000 with a leniency of 10% (+/-) i.e. a maximum word count of 3,300 and a minimum of 2,700 (it is strongly advised you do not use this lower threshold).

Appendix 2 - PLAGIARISM/INFRINGEMENT STATEMENT

This is an INDIVIDUAL piece of work - If there is evidence that the work is not wholly attributable to you, the University's policy on 'Cheating, Collusion and Plagiarism' will be applied


Grade	Relevance					Presentation	Reference to Literature

	qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is
	expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument,



	excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and
	there may be some evidence of originality


	expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of
	argument, interpretation or discourse.
					May contain some	Well written, with
			clear and orderly	logically structured, using
	of the assessment	relevant material,
		showing a clear		argument and/or
				theoretical mode(s)	formulate an
							material. Uses a range of
		issues therein

		Adequate	Some analytical
50 –	address the					written, with only	which includes some
				may suffer loss of focus	position only in broad
			description, or to	and consistency, with
		intermittent	narrative, which
	from this in less	evidence of an					including a substantive
	focused passages						amount beyond library
		significance

40 –	Some correlation					A simple basic style	Some up-to-date and/or
				evident, but mainly	view starting to be
			narrative, with	supported by assertion
		addressing a	little evidence of
	but there are	limited range of
	instances of	material