Appendix 1 - word count requirement and word limit penalties
Module Leader:
Kris Woods
Submission Date: By 00:00 on Day Date Month Year
K2 Assess the drivers and factors affecting the choice of marketing strategies.
K3 Evaluate appropriate models and techniques that aid the strategic marketing process.
Assignment Brief:
Your task is to identify an organisation (producer and/or brand owner), that is involved in the marketing of chocolate bars and prepare an individual report of 3,000 words (please see appendix 1 for further details) to grow the business in your home country.
The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both parts.
An identification of the brand’s key competitors and exploration of how they gain competitive advantage.
[Weighting - 60%]
Part 2
Promotion techniques
Location & Physical environment (Place)
Apply appropriate theory and models to examine the organisation and their marketplace using suitable academic articles and texts.
Submit as a formal business report using appropriate headings.
Assignment Structure:
The below is a suggested structure you may wish to follow for this report:
Title page
Table of contents
Part 2
Marketing strategy analysis:
Product rationale and explanation
Conclusion
Appendix 1 – Organisational Summary
Appendix 1 - Word count requirement and word limit penalties
The word count for this assignment is 3,000 with a leniency of 10% (+/-) i.e. a maximum word count of 3,300 and a minimum of 2,700 (it is strongly advised you do not use this lower threshold).
Appendix 2 - PLAGIARISM/INFRINGEMENT STATEMENT
This is an INDIVIDUAL piece of work - If there is evidence that the work is not wholly attributable to you, the University's policy on 'Cheating, Collusion and Plagiarism' will be applied
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