INTRODUCTION

This Assessment Booklet provides you with information and your assessment tasks for this unit. A requirement of your qualification, from which the unit of competence is taken, is the application of the concepts you have been learning.

The assessment activities are an important part of your course as they provide an opportunity to apply what you have been learning and they give both you and your trainer feedback on your progress.

RECOGNITION OF PRIOR LEARNING

Prior to Assessment

Assessors must provide you with all relevant information relating to the assessments prior to commencement and of the appeals procedure that can be utilised if you wish to appeal against the assessment outcome or make a complaint.

Submitting Assessments

Each part of this assessment booklet needs to be carefully completed and you are required to attain a ‘satisfactory’ mark for each of the assessment activities. Full details of what is required have been detailed in instructions before each assessment task.

Plagiarism and Referencing

ASSESSMENT OUTCOMES

Re-assessment

In the event you are deemed Unsatisfactory, you will be allowed two (2) further attempts at an assessment within the timeframe of this course.

As part of the assessment process, you must abide by any relevant assessment policies as provided to you. If you feel you are not yet ready to be assessed or this assessment is unfair, you should be offered the opportunity to discuss all options that are available to you to complete the assessment.

Reasonable Adjustment

• offering a reasonable substitute within the context of the course where a student cannot participate.

Reasonable adjustment is defined in section 4(1) of the Employment and the Disability Discrimination Act as ‘an adjustment to be made by a person is a reasonable adjustment unless making the adjustment would impose an unjustifiable hardship on the person’. Reasonable adjustment as it applies to participation in learning and assessment activities may include:

• making additional information accessible both before enrolment and during the course; and monitoring these adjustments to ensure that the student’s needs continue to be met.

An individual’s access to the assessment process should not be adversely affected by restrictions placed on the location or context of assessment beyond the requirements specified in the training package. Reasonable adjustments can be made to ensure equity in assessment for people with disabilities. Adjustments include any changes to the assessment process or context that meet the individual needs of the person with a disability, but do not change competency outcomes.

COMPETENCY ASSESSMENT

ASSESSMENTS FOR THIS UNIT

There are THREE forms of assessment or evidence gathering methods for this unit of competency. Students are required to submit them all.

Assessment 1- Written Assessment - Theoretical & Applied Questions

This assessment consists of 09 questions to assess the student’s knowledge of BSBMKG501 Identify & Evaluate Marketing Opportunities. These questions sufficiently cover the criteria set under Performance Criteria and Knowledge Evidenced of this unit.

Assessment 2 - Project - Holistic

Students must complete all parts of this assessment.

Students must record their answers in a separate A4 document and submit by attaching to their cover page.

Assessment 3 - Case Study on Fuji Xerox Australia

Assessment Submission Guidelines.

Assessment 1: Theoretical and Applied Questions

Instructions for Students

Assessment rules

• Assessment must be in the student’s own words, if the internet is used for research, a reference list must be listed as an appendix at the end of the assessment.

• No copying from other students.

Question 2

List down the key types of legislation affecting business operations. Provide at least five examples.

Question 3.

Question 4

Imagine you have identified three new marketing opportunities for an organization of your choice. Describe how would you determine that whether these opportunities are financially viable? (Max. word. 150).

Question 6.

4. Production cost

5. Promotional cost

What calculations do you need to carry out to determine ROI (return on investment)?

Question 9.

2015

Average unit profit: $ 20

Average age group of customers buying cakes from the bakery:

2016

Sales Value: $35

Average unit value: $ 20

B/w 41 – 60 = 8%

2. Briefly analyse the above information in terms of the trends it reveals.

IMPORTANT

Participants are reminded that by submitting this assessment task, they acknowledge and declare:

• They give permission for this work to be reproduced, communicated, compared and archived for the purpose of detecting plagiarism.

• They give permission for a copy of their marked work to be retained by the college for review and comparison, including review by external examiners.

1. Assessment Cover sheet

2. Document with all Question and Answer.

Instructions

Assessment rules

• Assessment must be in the student’s own words, if the internet is used for research, a reference list must be listed as an appendix at the end of the assessment.

• No copying from other students.

Task 1

1. briefly describe the organisation, its structure, products or services and its current markets.

2. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets.

3. 4. External influences on the financial viability of each opportunity

   5. Probable return on investment
   10. Develop a communication plan to communicate your findings to the key stakeholders in your organization.

   11. outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations in your organization

TASK 2 - Presentation Task

Your Trainer and Assessor will provide you with further instruction should you need it.

IMPORTANT

• They have not previously submitted this work for this or any other course / unit.

• They give permission for this work to be reproduced, communicated, compared and archived for the purpose of detecting plagiarism.

1. Report Documents Copy

2. Power point Slides copy

Assessment 3: Case Study Based Assessment

Read the case study on Fuji Xerox and answer the following three questions:

CASE STUDY ON:

Fuji Xerox Australia Business Equipment Case Study

Paul Strahl, National e-Business Manager, Fuji Xerox Australia.

ZOOM IN

1. Increase lead flow from the FujiXerox.com.au website.

2. Generate more Pay Per Click leads at lower average cost by testing and optimising Google Adwords account settings.

Key Results

• Web lead volume doubles in less than 3 months.

We had dealt with another provider and found their approach to be too generic. Also, they didn’t have a finer understanding of how to tweak Google ads for maximum results.

The Marketing Results approach appealed to us because it focuses on traffic generation and conversion to generate leads. Most other providers only know about one or the other.

Q.1

Xerox (Max. 300 words)

Q.2

Briefly discuss any two codes of practice and national standards affecting marketing operations of Fuji Xerox (Max. 300 words).

Submission Guidelines.

• Document copy with Question and Answer

ASSESSMENT COVER SHEET

BSBMKG501 Assessment Mapping