Attitudes and persuasion classic and contemporary approaches

Answer:

Advertising is regarded as a form of communication aimed to inspire or induce an audience base such as viewers, readers or listeners in order to purchase or take some action upon certain products, information or services. The purpose of advertising are diverse, they tend to vary from establishing awareness for a new product to influencing repetitive goods and products (Spatt, 2010). However, in order to attain these objectives, several business enterprises not only focus the consistency of advertisements and promoting but also the way to promote their products. As a promotional strategy, advertising aims to serve as an essential tool in creating product knowledge and awareness in the mind of a potential consumer in order to take eventual purchase decision. Advertisements have been used to convey perceptions and ideas to the masses (Bart, Stephen & Sarvary, 2014). Important information persuading the advertising domain intends to captivate the imagination power of people.  However, in recent times the advertising sector has been encountering certain degree of criticisms for not honouring the rules of ethics pertaining both in the process of advertisement design and the way it influences public or the society as a whole. The thesis statement of this essay is “advertising is a persuasive and powerful phenomenon in the globalized world and influences the complex behaviour of the public.”

References

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