Marketing american culture assignment

Most people would see journal articles and academic research as simply educational, but they are simultaneously spreading the dead of higher self-esteem through highly-regarded academics. This phenomenon is not limited to just the United States, because Waters explains the pharmaceutical marketing strategy, saying “ To have the best chance of shifting the Japanese publics perception about the meaning of depression, Silhouetting needed a deep and sophisticated understanding of how those beliefs had taken shape” (Waters 516).

Marketing is not only the dedication to implant ideas into people’s heads, but also to change their minds on important issues that they’ve had for hundreds, maybe even thousands of years. The Japanese do not see depression the way Americans o, the Japanese see it as a severe mental condition, but now pharmaceuticals are trying to understand the Japanese mindset and developing the term koori no gaze, which is “ cold of the soul”.

This is clear proof that the people are not shaping today’s society and that mass marketing is the main cause for cultural tendencies to think certain ways. Different cultures have their own ideas regarding almost all topics, and normally those have been shaped by hundreds to thousands of years of radiation, but today mass marketing is the pushing force behind changing ideals. The idea of boosting self-esteem came about in the ass’s and through academic research and journal publications, was spread throughout the country and today is the norm of society to feel good about oneself.