Canon marketing recommendations assignment

Fixed and Variable costs can be cut, having reinvested in the brand by launching a product to compete with smartened and tablet camera users, market share should not be affected by cutting costs. Prices can be increased specifically so that the increase in the profit margin is not cancelled out by the decrease in demand. Figure 1 corporate strategy. According to Presumptuousness’s there is a four stage treated to align Corporate Strategy with the Innovation Execution. 1) Define the business strategy and how the business plans to grow. ) Develop an innovation strategy that defines how innovation will help achieve the business goals. 3) Configure the most appropriate innovation operating model to execute this innovation. 4) Execute this innovation operating model to achieve the targeted business. A new product that I propose Canon should test to compete with smartened users is a Canon Tablet with a benchmark of the same if not better quality than its “ Signature High End cameras” with a new Canon Photo Editing Software. I would suggest using an Android Operating System to attract other android users.

The Canon tablet should also be able to download applications like other tablets on the market. The difference between normal tablets and the Canon Tablet would be the camera quality and the target market. Canon could target the once loyal customers and media enthusiasts they had in 2003 when they launched their high end cameras. The launch of a tablet will also give Canon a foothold in the tablet market where they could then compete with Apple’s pad and other tablets. Develop Online Sales while Managing Distribution Channels At the moment Canon sells their products through outlets such as Curry’s and Argos etc.