Multi-level marketing assignment

Oriflame is a direct selling company who cuts out all the middlemen andpasses on this Opportunity to Independent Distributors. The company saves abundle of money this way because they’ve shortened their distribution chain. Consumer behavior: nvolves the psychological processes thatconsumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e. g. , whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement theseplans (e. g. by engaging in comparison shopping or actually purchasing aproduct) Attitudes: Consumer attitudes are a composite of a consumer’s (1) beliefs about, (2)feelings about, (3) and behavioral intentions toward some “ objectll” within thecontext of marketing, usually a brand, product category, or retail store. Thesecomponents are viewed together since they are highly interdependent andtogether represent forces that influence how the consumer will react to theobject. Beliefs: The first component IS beliefs. A consumer may hold both positivebeliefs toward an object (e. . , coffee tastes good) as well as negative beliefs(e. g. , coffee is easily spilled and stains papers). In addition, some beliefs may beneutral (coffee is black), and some may be differ in valance depending on theperson or the situation (e. g. , coffee is hot and stimulates–good on a coldmorning, but not well on a hot summer evening when one wants to leep). Notealso that the beliefs that consumers hold need not be accurate (e. g. , that pork contains little fat), and some beliefs may, upon closer examination, becontradictory.

Affect: Consumers also hold certain feelings toward brands or other objects. Sometimes these feelings are based on the beliefs (e. g. , a person feels nauseatedwhen thinking about a hamburger because of the tremendous amount of fat itcontains), but there may also be feelings which are relatively independent of beliefs. For example, an extreme environmentalist may believe that cuttingdown trees is morally wrong, but may have positive affect oward Christmastrees because he or she unconsciously associates these trees with the experiencethat he or she had at Christmas as a child.