Tourism marketing assignment

Over time, an ever increasing number of destinations have opened up and invested in tourism development, turning modern tourism into a key driver of socio-economic progress through the creation of Jobs and enterprises, infrastructure development and the export revenues earned (UNTO 2011) Tourism is not a single economic activity, it comprises: Travel experience, Accommodations, Food, Beverage services, Shops, Entertainment, Aesthetics and Special events. In Ethiopia, Tourism can be used to preserve Ethiopians cultural and historic wealth, can be utilized for poverty reduction, s an opportunity to revivalist Ethiopians image, and has been successful in Ethiopia before (WTFO 2006).

The question of Ethiopians poor international image is blamed not only on international media and Nags (which are said to play up problems to secure funding for aid and development programmer), but also Ethiopians themselves, who may tend to speak negatively of their Country when traveling abroad. (Mitchell et al 2009) The Amphora National Regional State is womb of tourist attractions which houses the three most magnificent world heritage sites in Ethiopia; I. E. , Simile Mountain National Park, Rock Hewn Churches of Illiberal and Gibe- Castles of Gondola. On the way to these world heritages sites and elsewhere in the region there are also various historic and natural tourist attraction sites.