Retail fish marketing management in india assignment

Hence the sales are carried out by measures of heaps or measurement practices have changed with time e. G. 22 pieces make a Jodi, The weight of the fish didn’t matter here the number really matter. However, for exportable rarities like prawn, the price per keg of fish is fixed by auction and weight before delivery. Generally, the auctioning is done by traditional auctioneer or middlemen on commission basis who take the accessibility of realizing the sale proceeds from the traders. In this article the researchers have highlighted only domestic market with special focus upon Pun retail market.

Pomona retail shop market: The retail shop markets, we have visited are from various corners from Pun, such as Paid road, Casaba Pete, Ganges Pete, and the area of camp. A survey of retailers at Abashing and Indiana from Pun district was also done, and collected the researchers have information about Iambi market through interviews of the retailers from the market. It is very difficult to collect census about fish traders so purposive sample was taken. The researchers have collected data from 10 petty fishermen and 10 retailers from Pun, Abashing and Indiana market.