Bsbcmm511 - communicate with influence
Assessment Task 2
BSBCMM511 - Communicate with influence
Assessment Submission details:
Title of your Assessment
Assessment Due Date
In ‘subject’ mention your ‘student Id – Your name’.
Achieving Competence:
To be deemed competent in this assessment you must:
Performance objective:
For this task, you must demonstrate your skills and knowledge to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders.
Assessment description:
Wherever possible, this assessment must be completed in your own workplace, including the gathering of evidence.
Assessment Questions:
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Assessment Pathway
WORKPLACE PATHWAY
SIMULATED WORKPLACE PATHWAY
If you currently do not have access to a suitable workplace, or your workplace does not have the resources required for this assessment, use this pathway. Discuss with your assessor the resources required to allow you to complete the assessments in this project.
Templates required to complete this project are provided within this workbook. |
Task 1.1 Prepare and
Plan Communication Requirements
If direct observation from your assessor is not possible, record the meeting in a video. Ensure to obtain permission first from person involved before doing so.
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Project New Look |
The CEO has been in discussion with the Board a plan to rebrand Bounce Fitness, starting with its logo and shirt design. This will be the company’s first rebranding in six years. A lot of new fitness centres have arisen in the last few years, so the CEO thinks that Bounce Fitness needs to redesign its look to attract new customers into the business. This aims to contribute to the achievement of the following organisational objectives:
The target groups for this plan includes the Bounce Fitness staff and customers, particularly the young people and over 50’s. The Bounce Fitness staff has an even mixture of male and female employees, with an average age range of 19 to 43. About 20 percent of them speaks English as a second language. Most of them directly work with customers. They will be able to reinforce the new brand and cultivate the Bounce Fitness image as a long-term wellness and health provider to current and prospective customers. Customers which include the young people and over 50’s are the key targets of this proposal as they are likely looking to improve on their health and fitness. They are also the target market for ongoing membership which is highly tied to the business objective. |
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Prepared by | |
Workplace/Organisation IF presenting information in a specific work area, write NA or Nil. |
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Purpose of Communication | |
POSITION ON THE PROPOSAL | |
Learner must identify at least one position in line with the purpose of the communication. Response will vary but must be supportive of the business. | |
CONTEXT OF COMMUNICATION | |
Information to be Communicated |
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Confidential Information | Learner must identify at least one confidential information involved in the information to be communicated. The information is confidential if it can only be shared with the identified target stakeholder groups. Response will vary depending on the learner’s organisation. |
Legal Responsibilities to Maintain Confidential Information | |
Title of Legal Document | Learner must identify the legal document on maintaining confidentiality within the organisation. |
Legal Responsibilities in Maintaining Confidential Information | Learner must identify at least two legal responsibilities on maintaining confidential information. Responses must refer to the Australian Privacy Principles under the Privacy Act. |
TARGET STAKEHOLDERS | |
Learner must identify at least two target groups who will be included in the meeting. For each target group, learner must briefly explain how they are relevant to the information to be communicated. | |
Target Groups | Relevance to Information |
Information Needs of the Stakeholders | |
Learner must identify at least two information that the target stakeholder groups need to understand first before being able to participate in the meeting fully. | |
Information Needs of the Stakeholder Groups | |
Forums to Present Information | |||
This will be completed in Task 2.1 | |||
Forums | |||
Selected Forum | |||
Communication and Presentation Styles | |||
This will be completed in Task 2.1 | |||
Communication and Presentation Style | |||
Tone | |||
Structure | |||
Style | |||
Positions Based on Objectives of Communication | |||
This will be completed in Task 2.1 | |||
Positions | Supporting Arguments | ||
Observation Form (For Assessor’s Use Only)
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During the meeting, did the learner: |
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OVERALL FEEDBACK TO LEARNER | |||
Part II. Present Negotiation to Achieve Outcomes
Task Overview |
Resources Required: To complete this project, you will need access to the following:
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Preparing the Presentation |
After gaining approval from the CEO to share the plan to the selected stakeholders of the organisation, it is time to prepare the presentation of Bounce Fitness rebranding. The types of stakeholders included in the presentation and their respective needs must be considered in the overall planning and actual presentation. |
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Objectives of Communication | |
Desired Outcomes from the Communication | Learner must identify at least two desired outcomes from the communication. The desired outcomes must be in line with the purpose of the information to be communicated. |
POSITION ON THE PROPOSAL | |
Learner must identify at least one position in line with the purpose of the communication. Responses will vary but must be supportive of the business. Sample response below is based on the Bounce Fitness case study scenario. | |
Organisational Policy for Managing Confidential Information | |
Name of the Policy | Learner must identify the organisational policy on managing the confidential information. |
Procedures for Managing Confidential Information | Learner must outline the procedures of the organisational policy for managing the confidential information. |
Ethical Responsibilities to Maintain Confidential Information | |
Title of Ethical Document | Learner must identify the ethical document on maintaining confidentiality of information within the organisation. |
Ethical Responsibilities in Maintaining Confidential Information | |
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Requirements of the Stakeholders | |
Mapping: BSBCMM511 PC2.1 (p), FS1.1 (p) Learner must identify at least two requirements of the stakeholders to proceed with the meeting. The requirements will vary depending on the information they have gathered from their enquiry with each of the stakeholders. Sample answers below are based on the Bounce Fitness Case Study. |
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Requirements of the Stakeholders | |
Outcomes Desired by the Stakeholders | |
Mapping: BSBCMM511 PC2.1 (p), FS1.1 (p) Learner must identify at least two outcomes desired by the stakeholders from the information to be discussed. The outcomes desired by stakeholders will vary depending on the information gathered by learner from their enquiry with each stakeholder. Sample answers below are based on the Bounce Fitness Case Study. |
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Outcomes Desired by the Stakeholders | |
FORUMS TO PRESENT INFORMATION | |
Mapping: BSBCMM511 PC4.1, PE3.1.4 (p) |
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Forums | |
Online applications such as Skype, Zoom, Microsoft Teams, etc. |
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Selected Forum |
POSITIONS BASED ON OBJECTIVES OF COMMUNICATION | |
Learner must identify at least two positions of the business regarding the information for discussion. Learner must provide at least one supporting argument for each position. These must be in line with the objectives of communication. | |
Position of the Business | Supporting Arguments |
The supporting argument must be based on information to be discussed. It must also be aligned with the identified position of the business. |
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Mapping: BSBCMM511 FS1.2 (p), PE3.1.6 (p) The material: |
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The material:
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The material:
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Task 2.2 Deliver
Presentation
If direct observation from your assessor is not possible, record the meeting in a video. Ensure to obtain permission first from persons involved before doing so.
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Case Study Overview
Presenting the Brand |
After discussing the rebranding plan proposed by the CEO, it must be communicated with its staff and the representatives of its target market to determine their initial feedback regarding the plan. Bounce Fitness believes that relevant stakeholders must be informed about any major changes that are happening in the organisation. |
If direct observation from your assessor is not possible, record the role-play activity in a video. Ensure to obtain permission first from persons involved before doing so. Conduct the role-play activity with your volunteers.
Document your discussion in the Meeting Minutes template provided within this workbook. |
Observation Form For Assessor Use Only
Learner Name: | ||||
Name of Workplace/ Organisation: |
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Task Title |
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Date of Observation: | ||||
Did the learner demonstrate the following during the meeting with the target stakeholder groups? | Yes | No | Comments | |
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OVERALL FEEDBACK TO LEARNER | ||||
Assessor Name: | ||||
RTO Name: | ||||
Signature: | ||||
Date signed: |
Task 2.4 Evaluate
Presentation
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ASPECTS/AREAS OF THE PRESENTATION | |
Aspects/Areas That Went Well | Aspects/Areas That Did Not Go Well |
Learner must identify at least two circumstances of the presentation that went well. These must include those that were discussed according to the prepared Delivery Plan. | Learner must identify at least two circumstances of the presentation that did not go well. These must include issues or problems that were raised or the points in the Delivery Plan that were not discussed. |
Part III. Participate in and Lead Meetings
Task Overview |
This part of the project will require you to prepare for, participate in, and lead meetings at least two occasions in the workplace. Specifically, you will be required to: Resources Required: To complete this project, you will need access to the following:
Supplementary Resources for Simulated Workplace Assessment:
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Ensure that each meeting will have at least one material relevant to the information to be discussed.
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In the enquiry, you must inform the stakeholder about the details of the meeting, specifically:
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Learner Name: | ||||
Workplace/Organisation: | ||||
Recipient | Date of Communication | Time of Communication | Details of Communication | |
Learner must identify at least two stakeholders to whom they enquired availability for the meeting, e.g. | Learner must indicate the date when they communicated to each stakeholder. It must occur prior to the target date of each meeting, | Learner must indicate the time when they communicated with each stakeholder | This section must include the learner’s enquiry about the stakeholder’s date and time of availability and preferred mode of the meeting. It must also brief the stakeholders about the purpose, objective, and target date of the meeting. The response of each of the stakeholders’ must include their available date and time, and preferred mode of meeting |
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Meeting Minutes
Learner must submit two Meeting Minutes – one for each meeting conducted.
Location: Learner must indicate the mode of meeting preferred by the stakeholders as enquired in the previous task. |
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Purpose of the meeting | |||
Facilitator | |||
Notetaker | |||
Agenda Item 2 Issue to be Resolved | |
Discussion | |
Agenda Item 4 Summary of Outcomes | |
Discussion | Learner must summarise the outcomes of the meeting. Summary of outcomes must contain the solutions and steps they decided to undertake for the execution of the business proposal. |
Sample Email Correspondence
Learner must submit two PDF copies of Email Correspondence –one for each meeting conducted.
Learner Name: | ||||
Name of Workplace/ Organisation: |
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Date of Observation: | ||||
Did the learner demonstrate the following during the meeting with the relevant stakeholders? | Yes | No | Comments | |
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Mapping: BSBCMM511 FS2.0 (p), PE3.1.1 (p) |
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Mapping: BSBCMM511 FS5.1 (p) |
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Mapping: BSBCMM511 FS5.2 (p) |
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Mapping: BSBCMM511 FS6.1 (p) During the meeting, did the learner: |
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Assessor Name: | |
RTO Name: | |
Signature: | |
Date signed: |