Global expansion strategies report will try to achieve the goal of the organization by properly implementing the need and strategies for the development of the company globally. It will cover the core and distinct competencies of MEA by discussing the present and future diversification strategy so that it could achieve a good position globally.

Measures which were taken by the company to make a strategic plan are also discussed in this report like Monitoring process, Making Goals transparent, Increase customer satisfaction, Quality Improvement.

Vision- Vision of the company is to become the benchmark manufacturing company providing world -class products to satisfies customer through improvement driven by the integrity.

Analysis like SWOT analyses is used by MEA for accessing four aspects of the business which are weakness, Strength, Opportunities, Threats. Pestel Analysis is used to analyze and monitor the macro-environment (external marketing factor) that impacts the organization.

STRATEGIC MOVEMENTS

Where they want to go -MEA wants to expands its organization and its market share and complete against larger firms globally, to achieve this goal Middle East Aluminum started developing strategic planning and roadmaps which will help company to achieve their future goals.

Core competency of the company includes the interpersonal skills, Business Skills and personal skills of the firm. Company’s employees have already made commitment for 5 years which resulted them a rapid growth which was a long-term growth. Company also is dedicated for the manufacturing and delivery of variety of aluminum finished products to the customers globally.

PORTER’S MODEL

Primary activities which are involved by Porters analysis model those that go directly into the creation of a product or the execution of a service, including:

• Inbound logistics -When the company receives an order from customers operating in divisions (Saudi Arabia, Jordan, and Kuwait) the request is sent in the Cast House at the headquarters located in Bahrain for the manufacturing of Product based on the type of raw material iron, copper, aluminium, magnesium which are used.

And secondary actives involved which help primary activities become more efficient—effectively creating a competitive advantage—and are broken down into:

• Procurement -Company uses a variety of purchased raw materials like iron, copper, aluminium, magnesium and convert them in the form of billets of aluminum alloys.

Stakeholders and Their Expectation

• cost leadership

• differentiation

SWOT ANALYSIS

PESTEL ANALYSIS

P= POLITICAL: These factors determine the extent to which a government may influence the economy or a certain industry

E= ECONOMIC These factors are determinants of an economy’s performance that directly impacts a company and have resonating long term effects.

IMPEMENTATION OF STRATEGIC PLAN

• Schedule meetings to talk about progress reports

• Involve the upper management where appropriate

Key Performance Indicators (KPIs) are the elements express the quantifiable, outcome-based statements you'll use to measure if you're on track to meet your goals or objectives. (klipfolio, n.d.)

• Customer feedback

• Shipping time

By sharing KPIs with stakeholder and keeping track on following will help to in changing the strategies and planning for the growth and improvement for the sake of the organization so that it could achieve global benchmark

• Who is responsible for the business outcome?

• How will you know you’ve achieved your outcome?

RISK INVOLVED IN IMPLEMENTATION

CONCLUSION

MEA who wants to achieve a global position and increases its take should focus on the management of the strategies by looking at SWOT, PESTEL and PORTERS GENRIC MODEL could achieve its desired goals, mission, vision with the proper implementation of strategies which are discussed above and keeping the track on those activities could help the organization to monitor the scenario of the organization. MEA should share its KPIs with its stakeholders so that there is a proper integrity and transparency among the stakeholder and the organization. By proper management of the strategies MEA will achieve good benchmark globally

References

klipfolio. (n.d.). easure your performance against key business objectives. Retrieved from Klipfolio: https://www.klipfolio.com/resources/articles/what-is-a-key-performance-indicator