Marketing concept for environmental welfare assignment

Subsequently there is marketing concept which emphasizes the rational consumer and intends that all the sales should be able to meet the consumer needs. Finally, the concept of product sales in societal marketing concept is in addition to profit. Beside that, the manufacturers are also trying to improve the life of the community. Societal marketing concept intended to meet the needs of the target market in a way to support the welfare of society in general, but still implement the main goals of the company (Coffman & Kane, 2007). According to Mascot (Feisty & Feisty, 2007) humans have needs that stratified.

Mason’s hierarchy of needs indicates the degree level of human needs. If the basic needs have not en fulfilled, the above needs can not be fulfilled. Mason’s hierarchy of needs starting from biological needs, followed by the need for love, and the need for security, the need for self-esteem, and the latter the need for self- actualization. Basically, consumers who have met the biological needs will try to meet next. If the urgent needs have been met, then the consumer will look for products with other things that could fulfill the higher needs. Therefore, consumers will be interested to choose a product, in this case the Force