Case study skagen global marketing holl assignment

She takes a chance, and yes, he features the Shaken watches on the back page of the Father’s Day catalogue. Everything is sold out. From the apartment in New York Henries and Charlotte have a turnover of US$800, OHO. 1993 There are not many states in the United States here business taxes are almost equal to zero. In Florida and Nevada this is, however, the case. One day they fly to Incline Village at Lake Tahoe – one of the world’s best ski resorts. They lose their hearts and buy a house that is much too expensive, but big.

The company moves into every room from kitchen cupboards to garage. They still do it all by themselves. Charlotte gives birth to their daughter Camilla. 1995 Five years after starting the company. Now, it becomes really big. Bloodiness’s takes the watches on trial. Sold out – on one single day. They engage employees in a small, rented office not far from their mom at the lake. After a year the office is too small, and after another year the same happens again. 1998 The magazine Inc. Puts Shaken Designs on the list of the 250 fastest growing, privately owned companies.

Shaken Designs tries to stay true to its classic design philosophy and is never content to follow established trends. The Shaken Designs’ logo symbolizes the meeting of the Karakas and the Gateway seas that surround the village of Shaken. Charlotte and Henries have divided the work between them. Charlotte is primarily in charge of sales and marketing, while Henries is in charge of the company’s finance and administration. In the United States the watches are sold at very competitive prices compared with other design etches: typically at a level of US$100-120.