Why Is Studying Popular Culture Important?

Many theories arose about the church and how it was corrupt. A man called John Leicester believed the Church to be corrupt and began his own church. The Methodist church, derived from the Czech Maravian Church. Methodist churches have no icons, statues, or grand features such as stained glass. Many working class people became Methodist due to the supposed corruption of the Church of England and itsdiscriminationagainst the poor. This caused worry among the upper classes that the working classes could rise up against them.

At this time, Irish Catholics were brought over from island to dig the canals. With them they brought the Irish Catholic faith. The Irish were regarded as extreme underclass and were very poor, therefore Catholicism was regarded as a religion for the poor. Yet another new faith for the working classes.

Advertising

Advertising is very easily exposed to the public. Advertising is available in a large variety of mediums, television being a main outlet, radio, posters, billboards, signs, newspapers and more, a more recent method being the internet. All of these things we come into contact with everyday. A very effective medium for advertising is the radio. This reaches people while they are doing other things, like driving or working, unlike television, which people only see when they have specifically sat down to watch it.

But what is ‘working class.’?

Karl Marx was the founding father of communism and is referred back to consistently when definitions of social class are made. Born in Germany in 1818, Marx lived in France, Belgium and London. He was an associate of Engels, with whom he devised the Communist/Economic Determinist Theory.

So, Marx’s ideas had been supported and followed by many, but the revolution they all predicted and encouraged never happened. Why?

The working classes never revolted because the industrial revolution meant increased prosperity to all. Marx expected more solidarity among the working classes than there actually was and this stratification meant that revolution was never fully supported.

Although mass literacy was an extremely important development in our culture and its effects are colossal, there are other ways in which popular culture affects learning in societytoday.

Advances in education meant more technology was being invented. Music was becoming more and more inventive as time went on because of the new ways of producing it and publicising it.

This was a group set up in 1923 mainly made up of Jewish intellectuals threatened by the Nazis. With beliefs similar to Gramsci’s they believed that the working classes had been ‘pacified’ into accepting capitalism by ‘Commodity Fetishism’ (the creation of false needs. The most famous three members of the Franfurt school were arguably Adorno (1903-1969), Max Horkheimer (1895-1973) and Herbert Marcuse (1898-1979). Adorno devised many theories concerning popular culture, many of which are still used today. In Dominic Strinati’s work An Introduction To Theories Of Popular Culture, features a quote from Adorno giving his view on popular culture and the way in which it is used.

‘In all its branches, products which are tailored for the consumption by masses, and which to a great extent determine the nature of that consumption, are manufactured more or less according to plan… This is made possible by contemporary technical capabilities as well as by economic and administrative concentration. The culture industry intentionally integrates its consumers from above. To the detriment of both it forces together the spheres of high and low art, separated for thousands of years. The seriousness of high art is destroyed in speculation about its efficacy; the seriousness of the lower perishes with the civilisational constraints imposed on the rebellious resistance inherent within it as long as social control was not yet total. Thus, although the culture industry undeniably speculates on the conscious and unconscious state of the millions towards which it is directed, the masses are not primary but secondary, they are an object of calculation, an appendage of the machinery. The customer is not king, as the culture industry would have us believe, not its subject but its object’. (Adorno. Strinati D. 2004..)

The 1950s brought about the uprising of the ‘teenager’.

Artists such as Buddy Holly were idolised, American music being a strong upcoming force at this time. Musicians used not only their music to sell their records, but their appearances and attitude also.

Some claim that music such as his is very damaging to children and should not be released, let alone promoted.

The governments of today are more lenient when allowing records from such bands to be released, but parental advisory stickers are put on if there is but one expletive within the record, and this means the record can not be sold to persons under the age of fifteen. With the invention of music videos, there have been many complaints concerning the content. A lot of modern music, especially music of black origin like r’n’b releases videos involving sexual scenes. This has caused outrage and has forced many videos to be scrapped completely, edited or blurred when shown. For example, the punk band Blink 182’s video for the song ‘I Miss You’ released in 2001 involved scenes of lesbianism and voyeur.

This is apparent when looking at popular music, and the radio.

Radio Caroline was a pirate radio station set up in the 1960s by a group of people who rebelling against the strict control the government had over the music broadcast on the radio. To stop prosecution, Radio Caroline was broadcast from the sea off the shores of Britain so as to avoid breaking the law. Radio Caroline broadcast rock’n’roll, and music genres that the younger audiences would appreciate, music which was censored and restricted by the government, receiving little airtime. The government retorted by making the listening to Radio Caroline illegal, but this was ineffective, so they produced a new radio station called Radio One. This was obviously still controlled by the government, but played the popular music that Radio Caroline did. This is a strong example of hegemony, showing how the government changes its policies to give the impression that the public have got what they wanted, but still having that underpinning control.