Cigarette marketing assignment

Advertisements show men who look masculine, hip, cool, adventurous, mature, and strong. Women look sexy, stylish, beautiful, glamorous, relaxed, secure, and independent (Jacobs). Cigarette ads give the impression that smoking is good for you. Since the true affects of cigarettes is well known now, strict regulations have been placed on these advertisements. In 1967, the Fairness Doctrine required that all TV stations broadcast one anti-smoking Public Service Announcement (PSA) for every three cigarette ads that aired.

In 1969, Congress proposed a ban on all cigarette advertising on TV and radio. The ban took effect on January 2, 1971. Ironically, in 1971, tobacco sales went up. This is mainly due to insufficient funding for anti-smoking ads (Jacobs). Even though cigarette companies were banned from television and radio, they still found ways to advertise their products. The NASCAR Championship was sponsored by R. J. Reynolds until 2003 when Reynolds announced they were unable to continue sponsorship. NASCAR found sponsorship from R. J.