Comfort and information services are playing major role revolutionizing the driving experiences

B.

The best business strategy that Could be adopted by the new company When entering the German automotive industry can be a differentiation strategy. this strategy will be one of the most suitable for the new company as the industry is very competitive and every company is highly developed and well equipped so in order to get an edge over them it would be important for them to offer a product which is very unique and has never been seen before in the market. differentiation strategy is basically a strategy of providing a product or service which is either unique in nature or is attributed with unique features when compared to the others. this is the strategy which is more suitable in a competitive market as well as in the market where all the companies are providing these similar products with similar features.