BSBINM601 Manage Knowledge and Information

Submitted by: (Student Name)

Table of Contents

Introduction 3

Findings 4

Staff 4

Communication plan template 7

Introduction

This report is aimed to develop a action plan for BizOps Enterprise for re-branding and gaining market share. Also to analysis of collected customer and staff data and to develop a risk management plan to assess the method of re-branding and gaining market share. This report is also aimed to improve the company profile and maintain existing and potential customers

Scope

Information action plan

Report

Objective

This report is aimed to identify staff awareness and perception of BizOps's branding and marketing and identify the trends and patterns. This report is also aimed to analysis the cause and effect of people's perception of BizOps's branding.

4. Consult with a range of stakeholders

5. Formulate changes

Findings

Staff

• 63.75% think that the logo is boring

• 80% think that the logo can not symbolize what BizOps

• 53.75% think that the frequency of marketing activities are not enough

  Some promotional activities that they think BizOps should undertake:

• Having a window display in the local shops

• Having rewards for the 15^th customer that month

• B = Staff who have been at BizOps Enterprises 5-10years

  C = Staff who have been at BizOps Enterprises 3-5years

Customer

• Customer perception

• All the customers think that the products met with their needs

• Over 80% customers would like to be informed by newsletter or website

  How would our customers like to be informed about BizOps activities

Emerging trends or patterns

New and innovative ideas form the results

• More promotion activities

• Being more dynamic at conferences- presenting rather than just having a stall

Risk management plan

Communication plan template