Cricket protein bars
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Organisational resource and capabilities analysis 3
EXECUTIVE SUMMARY
Environmental analysis
Many macro-environmental factors influence the economic growth of the organization in various ways. Australia is a country where investors seek to invest as its Macro-environmental factors are favorable for the investment. For the decision related for major investment, PESTEL analysis is used by the company to know that the investment in the introduction of Cricket Protein bars in Australia will be a boom or bust.
PESTEL stands for Political, Environmental, Social, Technological, Economical, and legal factors (Shaw, 2021)
Environmental factors-Australia is a very beautiful country but in terms of the environment they face some issues like dryness and due to its climate change it is sometimes very challenging which will create the risk to Australia, Water sources are limited, food conflicts and disease like obesity and health problems due to the consumption of junks.
So the introduction of a healthy food product like "Cricket protein bars" will try to minimize the health issues among the citizens. (David, 2021)
Organisational resource and capabilities analysis
New market entry
Entry mode new market
According to Author Adam J.koch in his journal “Selecting overseas markets and entry modes: two decision processes or one?” he mentioned that there are three general rules for the entry mode in the new market first is naõÈve (e.g. ``we only export''); second is pragmatic (e.g. ``low-risk only''), and third is strategy rule (which ``involves systematic comparisons of alternative modes to produce better quality decisions’’. There are various factors that give direction to the selection of these modes first is Product-market factors; second is Foreign venture specific factors; host market factors and home market factors which also includes the cultural factors, structure of the industry factor, dimensions of firms, political leverage of the home country government, etc. These modes of entrance should cost minimal cost.
Now we are going to discuss the various modes through which our Organization will select to enter in new market they are
Product Analysis –
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