Corporate responsibility and marketing strategies assignment

Comments such as “ Of course Apple is unethical” on the internet becomes a petition for activist and a great sales story for TTS competitors. The company also incurred large expenses in corrective measures. The Atlantics “ Who’s really to blame for Apple’s Chinese Labor Problems? ” reports the company hired the Fair Labor Association (FLAT) to investigate the working conditions and planned for exclusive footage to be filmed from inside its factories. The common consumer does not inspect the production and work environments of most products they purchase until something causes the public attention.

This creates the minority of its consumer’s knowledge to the majority. Due to its exclusive products they create TTS very challenging to create a devastating impact to the success of such a company nevertheless many supporters have ceased its relationship based on these facts. Criteria #3 Forbes “ Where is Apple’s Social Purpose” states reviews of Apple’s Supplier Responsibility Reports confirms that they have taken action to cease the unethical practices and put in measures to prevent its recurrence.