Marketing xlri assignment

Alto is also a small car but it is a five seat car with greater luggage space and other superior features. Alto is the highest selling car in India and has competed very success fully with Anna. Named LLC) tagged at 2, 000 Euro together with Renault-Ionians to rival Data Anna. This ultra-low cost car project has now been cancelled. Baja] has continued the development of a low cost vehicle. However it is not a car any more but a quadrille ND it is targeted towards the commercial sector. Maintenance services The Data Motors offers customers of Anna maintenance services at a fixed price per month.

The services are extremely competitive and cheap as the car itself. Bank Services Data Anna has signed contracts with Indian Banks in order to allow low income people to get Loans at low interests so that they can book their Data Anna. 6 | Page Core Strategy: Buyers The core strategy is to attract the customers who have Just arrived at the scene and need all features at least price. They are attracting the young middle class refashions who don’t have a car . Basically they are filling the position between the two wheelers segments by offering the value of a car at the price of a good bike.