Mass marketing assignment

How will they make the consumers aware that the product even ships? That answer came with such inventions of the telegraph, telephone, and network television. These new concepts allowed marketers to communicate with people easier than ever before, as well as reach wide variety of hem. Soon, advertisements sent through mall, telemarketers, and television commercials/lemongrass were the most popular, and seemingly effective, means of marketing. And, because times were simpler back then, this was all that marketers had to do to get their message across.

Mass marketing brought many companies a world of success, with popular examples being Coca-Cola and Ford. Both companies marketed it as such. Due to the lack of optional features in the product, both were able to fully take advantage of a mass marketing strategy, and, as previously stated, low themselves to mass produce at a lower cost – therefore gaining a higher profit margin. But if mass marketing was able to shape and develop two of the world’s most seemingly successful companies, why is this strategy and approach beginning to disintegrate?