Nike marketing project assignment

Designing products more economically is an option but quality must be mainta ined so that more people can afford buying Nike goods. Although, Nike is offering to its customers, products with good quality, diverse design, lasting warranties and big amount of features there are areas where Nike must consider improvement. The company brand name is well know all around the word, offering big diversity of products, innovative design, great amount of features, excellent quality, long lasting warranties and attractive packaging. Price:

The formulation for price is” the sum of values that consumers are willing to exchange in order for the benefits of having and using a product or service”. Nike Inc. comprehends that price is the major factor in a deal or exchange of a product, so the company is moving its production in places where labour is cheap and low wages are paid. By decreasing the cost of production, Nike is allowing itself to reduce prices and to attract more new customers. Nowadays, Nike is lowering prices, so that customers from Asia and Africa can afford theirs products.

Nike’s association’s with successful athletes is a winning combination for the company. Bill Perez said: “ We saw FC Barcelona win the Spanish League. Juventus win the Italian League. PSV win the Dutch League. Arsenal wins the FA Cup. Ronaldinho named FIFA Player of the Y ear. Thierry Henry wins Europe’s Golden Boot Award. Brasil win the Copa America. All in Nike Gear. “. Through the advertising campaign of “ Just do It”, Nike managed to persuade its customers that the company products are quality and durable.

The company turned the old fashion working-out into something new, sexy and exciting with the products of Nike Inc. As a sales promotion Nike is also sponsoring the Lance Armstrong Foundation giving 1$ of every purchase made in the collection 10//2. Opportunities: In my opinion, there are several existing opportunities that Nike must take advantage from. New markets like Asia and Africa should be better penetrated. Further development of E-commerce ought to be done. The situation in the USA economy is good and that means better profits for Nike and the other main competitors.

In my opinion Nike, should continue to count on its innovative style and fashion design. Only by continues desire to keep customers happy Nike Inc. can attract new customer and maintain the old loyal ones. Reference: 1. Liassidis, C. (2006) The Marketing Mix of the Four P’s [4Ps]. 2. Locke, R. (2004) The promise and Perils of Globalization: the Case of Nike. [Online] Available from: web. mit. edu/polisci/research/locke/nikepaperFINAL. pdf [Accessed 27 April, 2006] 3. Perez, D. (2006) Slightly tasty Nike divorce come down to data vs. Feel. [Online] Available from: [Accessed 27 April, 2006]