Blockbuster, marketing strategy assignment

By doing this they provide added value to their costumers and an advantage over companies like Netflix. As an advisor to Antioco, what strategic options would you recommend for Blockbuster as the company moves forward? In particular, how would you approach the technology issues facing the company? I would advise Antioco to expand Blockbuster into new fields like electronic distribution via the Internet because of how quickly download speeds are progressing and the ease of downloading movies from a home computer or gaming device.

Costumers would also be able to get movies and entertainment on-the-go. This would mean that costumers would be able to download movies from their home account without paying any extra charges while traveling. Also Blockbuster could start to offer television programs that are available at any time and put themselves in a position to compete directly against networks, satellite companies, and cable providers. People would have access to any movies and television programming that they wanted to see by quickly downloading them to their computer.

Getting new movies thru some of their competitors can take weeks or months if it is a highly popular movie. This could make some customers frustrated because of the long wait and the negative image that people perceive could fall back on to the movie studios. In the long term, how can Blockbuster increase the value-added components of its product offering in order to offset the inconveniences associated with its traditional brick-and-mortar movie rental business? Will Blockbuster survive as we know it today?

Explain Blockbuster can increase the value of their product offerings by changing the way people perceive their company. By giving customers the ability to get their movies thru the mail, over the Internet, or by coming in to one of their stores, Blockbuster is providing added convenience and value to their customers. By providing many different ways to obtain movies and entertainment Blockbuster can become more convenient than any other provider of home viewing entertainment.