Everything could the doorstep form groceries medicine
Preventing loss through SMART Marketing
Not all the business is facing the downfall some of the business is thriving in such a situation especially the food Deliveries, companies who are providing meals, e-commerce sites, pharma companies and so on who are making most of it through this situation. Due to the current situation, everything could be at the doorstep form groceries to medicine. companies who are catering to the demand of the consumer through online facilities will see exponential growth in their business (Starita, 2020).
Those businesses who can’t shift their nature of work online and are facing economic impact such as industrial work, manufacturing, etc they have started “Pivot”. This business is still in touch with their clients and is give them updates about the changes they have done so far to combat the Virus and what all precautions they are taking. Additionally, they are constantly telling their clients that this situation is “temporary” and once this will end the business will resume there all the work as usual. Those businesses who have the option to convert their business online or possible to have a work from home, in that case, the strategy they are using to attract the customer is that they are keeping their audience updated about there proactive initiatives in catering to their needs and demands the product and service at the same time they are promoting the safety of the employee and customers(Starita, 2020).
Small business is adopting strategies which could reflect the on-ground realities and at the same staying true to the business value for that some of the steps taken by the business are:
Managing their promises. They are setting a realistic expectation about their service; product availability and they are pulling down the ads which they products are not available and they are also evaluating the current policies and are making changes accordingly such as give chance to cancel their orders (Starita, 2020).
Ahmad, N. (2020). Leading Marketing Strategies Amidst the Coronavirus Pandemic. Retrieved 18 April 2020, from https://www.business2community.com/marketing/leading-marketing-strategies-amidst-the-coronavirus-pandemic-02300983
Basnayake, H. (2020). COVID-19 business continuity plan: Five ways to reshape. Retrieved 18 April 2020, from https://www.ey.com/en_in/transactions/companies-can-reshape-results-and-plan-for-covid-19-recovery