Explicitly identifies campaign evaluation tools used

ASSESSMENT TASK 3: DESCRIPTION

The aim of this assessment is to describe a range of contemporary approaches to monitoring social marketing campaign performance and/or success and apply one approach to a case study

3.Proof-read your work. Ensure that your expression is clear, and you use proper referencing throughout each annotation. Direct quotes and paraphrasing require page number referencing.

Part II (up to 2000 words)
Using one of the case studies supplied in the subject, critically analyse how the campaign was evaluated using the appropriate method from findings in Part I.

• If the campaign was not evaluated, discuss which approach you would take.

Demonstrate your understanding by providing six (6) questions that evaluate either process, impact, outcome or ethical evaluation of the campaign (up to 2000 words).