Google’s values conflict assignment

In 2010 Google decided to buckle up against the demands the Chinese Government made. The next paragraph will investigate if Google’s decision was ethically correct. Deciding Ethical Dilemmas 10 get out AT ten tentacle lemma solution Tanat occurred Google Ana to make an ethical decision concerning its position towards censorship. There are four different approaches a company can make when deciding ethical dilemma situations. The Utilitarian Approach is to do what is in the greatest good for most people or to do the least harm (Cert., 2010).

Giving up the censorship regulation was a decision made for the greatest good for the people. An unfiltered search engine would help Internet seers to get to the freedom of information and press. In regards to the Utilitarian Approach Google made an ethical correct decision as the good is overweight the bad. The Individual Approach is made to reach an individual’s best long-term interest, meaner the best personal benefit. This decision-making approach is selfish as it only considers the individual and no one else (Cert., 2010). When still following the censorship in China Google held a markets share of 35. % and had a target sales of 600 million IIS$ in 2010. With deciding against the censorship Google became the “ search engine of the hearts” of the Chinese citizen. But considering long-term goals it was not a wise decision. Google cannot have expected that the Chinese Government would give them the autonomy of free press. Therefore the future of Google in China was not predictable. Reflecting that the individual approach is made in regards to the long-term interest the decision was not beneficial for Google money’s. The Moral-Rights Approach is respecting the fundamental rights of human beings.

The Chinese Government has withheld information from its citizens for the longest time. With Google making these information’s available now the government is running into risk to lose its reputation towards their citizens. Also the relationship between the US and Chinese governments will suffer under Google’s session. All these influences are raising the question if Google made a good decision or if it should have Just agreed with the censorship. The struggle Google experienced several shut downs by the Chinese Government since 2006, even when the company adhered to the censorship regulations.

In 2010 Google made the decision to stop displaying filtered search results and announced to the Chinese Government that the company would be willing to leave China completely. Google started to redirect its search engine to Google. Hack, because Hong Kong is not practicing the censorship. Finally in July 2010 Google and the Chinese Government mound a compromise. Google agreed to no longer redirect its search engine to Hong Kong, but to leave a link to the uncensored Hong Kong site only (Luau, 2010). Since Google stopped operating under the censorship the company continuously lost market share to a down of only 2% in 2013 (Hong, 2013).

For now, Google sends about five times as many phone ads to phone and pad users as Demo, its closest competitor in China, according to research. In the researcher’s March survey of free mobile APS in Apple’s (PAPAL) China App Store, almost 45 percent of ads were generated by the Google unit, vs.. 9 percent by Demo. Although Google doesn’t break out earnings from mobile ads or sales generated in China, analysts say there’s plenty of room for growth. Overall revenue in China’s mobile-app ad market will likely more than double to auto mobile-search queries, forecasts research.

Adman’s advantage is its reach across semaphore technologies, covering phones and pads as well as Android devices, says Chem. Hookah, CEO of Chucking, a maker of mobile games in Beijing. Chucking, whose Fishing Joy game was ranked China’s most popular for Android users in the first quarter of 2012 by research, is spending more than $1 million on advertising through Adman this year, Chem. says. “ Mobile advertising is better at targeting users than desktop-based ads because they can be more personalized. “….